Tour de Festival
Client
Wheeling
Role
Art direction
Creative
Team
Marie Himmelstrup, Emilie Aaløse, Stefan Wessel, August Hofmann & Nikolaj Riise
The challenge
Increase awareness of Wheeling as a
brand and their subscription on e-bikes
and expand the concept to other cities
in Denmark.
The insight
You're on your way to the festival, your bag is packed, you've got a beer in your hand and spirits are high! Until you're at the station and there's no transportation options... The taxis are unavailable, the Donkey bikes are taken and it's a 43-minute walk to the festival site.
The solution
We will help all the excited festival goers and transport them from the station to the festival site using Wheeling e-bikes.
