Declutter Heroes
Client
eBay
D&AD
Role
Art direction
Creative
Team
Sanne Kragh, John Indome,
Jacob Vagnby & Nikolaj Riise
The challenge
For Gen Z, it can seem unmanageable to ever be financially independent with
the raise of inflation, house prices going crazy and debt piling up.
The insight
UK households are flooded in clutter and Brits are some of the
worst. They store over five times more than their European neighbours and
more than half of UK adults have rooms in their homes that are unusable
because of clutter.
The solution
The average household hides clutter treasures worth £3,500 adding up to
£100,000,000,000 across the UK - a potential relief to Gen Z's financial
worries. Therefor, eBay will recruit a hoard of declutter heroes to gather a new
generation of eBay sellers! When working as a declutter hero, you declutter
your parents' homes to uncover hidden treasures to sell on eBay. You take
care of the sales process and split the earnings with your parents.
Let's turn clutter to quid.
