JJ Girls
Client
Telmore
Netflix
Role
Art direction
Designer
Team
Sofie Warthoe, Torsten Becker, Christian Frandsen & VINIA Media
The challenge
The release of the second season of the iconic series Wednesday was to be promoted through a collaboration between Telmore and Netflix. The campaign aimed to strengthen Telmore’s position as more than just a traditional telecom company: an entertaining, distinctive brand that dares to stand out — and do things its own way
The solution
Through Telmore’s product, Telmore Play — which gives customers access to all the best streaming services — a dark pink universe was created, heavily inspired by the Wednesday series. This resulted in a 45-second film showcasing this dark pink world, ultimately promoting Telmore Play, where you can watch the new season of Wednesday.
The full 45-second film showcasing this dark pink world, ultimately promoting Telmore Play
Printed banners in the size 6x11,5 meters - Displayed at Vasbygade next to each other
Paid SoMe ads in 4:5 and 9:16
OOH print add
TVC ad - A cut down version of the 45 second film