JJ Girls
Client
JACK&JONES / JJXX
Role
Art direction
Brand Design
Team
Ditte Hauch Grønvang, Britt Bruun Petersen & Nikolaj Riise
The challenge
Create an entry-price-brand within JACK&JONES that cater for customers that wants even lower prices.
The solution
It’s called JJ REBEL because of its rebellious tone-of-voice underlining the brands loud and competitive price strategy.
Pictures, signs and other brand assets used for showrooms and lookbooks for JJ REBEL.
